DIRECTOR BIO

With a continuously expanding repertoire of internationally directed commercials, Alejandro Toledo is undoubtedly one of the most sought after and versatile commercial film directors working today. Alejandro began his career as a freelance commercial director in Spain and is now represented in the US by Harpoon Pictures. He speaks fluent Spanish, French and English.

His passion for cinema has always been evident in his work, having garnered praise and awards at some of the top international advertising festivals.Over the years he has a built a dynamic network of production partners that span across all continents. Alejandro has been able to travel the world several times over as a director, working with the most premier creative teams and high-end clients. With over 20 years of international experience, Alejandro has directed commercials for Aeroméxico, California Lottery, Charmin', Chevrolet, Coca-Cola, Filippo Berio, Ford, Hennessy, Kia, Lexus, Lindt, McDonald’s, Mercedes Benz, Nutella, Orange, Toyota to name a few. His immense flexibility of directing style, exquisite visuals and cinematography, along side his unique aptitude for interpreting performances and story-telling, allows him to direct an endless variety of product ranges and commercial script concepts.

All of these experiences have allowed Alejandro to gain perspective on his current and past work, while creating a more complete vision of what his profession and art is all about.